To enable the fashion designer to communicate effectively with fashion markets, the designer needs to have an understanding of the potential and limitations of the specified markets. Fashion designers need to communicate fashion and style ideas in ways that are effective with a range of fashion audiences and markets. The understanding of the positioning, size, economic and social aspects of fashion markets will enable the designer to develop relevant, innovative and appealing methods of effective communication with fashion markets. In order to develop this understanding the learner will be introduced to effective methods of researching fashion markets. Learners will explore the purpose and relevance of a range of traditional and contemporary fashion presentation media and techniques. They will explore major historical and contemporary fashion styles, movements, designers and illustrators. Learners will also become aware of sources of inspiration for contemporary fashion presentation. Additionally, learners will develop the ability to place current trends into historical context to increase their understanding of selected markets. They will research and develop a relevant and innovative fashion presentation solution for a specified market using special methods.

Learners will require access to a learning resource centre which is stocked with books, contemporary fashion magazines and journals, trade journals, trend information, CD ROM databases and websites on contemporary and historical fashion design, fashion illustration, fashion photography and fashion in film.Learners will require access to studio or workshop spaces equipped with traditional, innovative and electronic media and materials.

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• 95% cotton, 5% Elastane
• Length 29″
• UPF 50
• Machine wash in cold water, separately. Dry flat, iron at low temp (110 c), do not bleach, do not iron print and do not dry clean.
• Made in India

Product Description
Soft and comfortable, the slub french terry is a must for the summer period. Long sleeve hooded cardigan with full front buttons. Rib sleeve cuffs and waistband with drawcord. 2 hand pockets…. More >>

• Semi Fitted
• Lightweight 100% Organic Cotton Jersey
• Taped Neck And Shoulder Seams
• Double-Needle Stitching Throughout With Contrast Stitching On Neck And Shoulders

Product Description
Our Fuel Efficient T-shirt has the graphic appeal of a vintage road sign and the modern good vibe of spreading a simple yet subversive message. Its curve-skimming fit is crafted entirely of organic cotton jersey and detailed with double-needle stitching and taped neck and shoulder seams for a long-life of wear. We added colorful contrast stitching ‘cause you deserve it. 100% organic cotton…. More >>